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The ROI on Investing in Lifesaving as a brand
The total estimated economic value of Surf Life Saving’s coastal drowning and injury prevention efforts to Australia is $3.6 billion.
The benefits of Surf Life Saving far outweigh the costs, for every $1 invested into lifesaving, the benefits are equal to around $29.
In the absence of Surf Life Saving’s water safety activities last year it is estimated 600 extra people would have lost their lives on Australian beaches.
Source: SLS Australia